Upon Arrival

As many of you know, the final semester of my Master’s program has just started in Copenhagen, Denmark. If you’re horrible at geography like me, below is a reference to this small country.

I was excited for this European semester for many reasons: I had heard Copenhagen is beautiful, friends from Hong Kong live here, the courses are world renowned and it’s one of the darkest and coldest places in the world come November. Almost everyone I’ve met so far has been quick to apologize for the weather. This is one of the worst summers that Copenhagen has ever seen, but the city is still gorgeous and full of life (for now).

In front of one of the "5 seas" in the middle of the city

The architecture is completely unique, century old buildings right next to all glass modern buildings. Somehow the contrast works and makes the city that much more dynamic. Like any “big” city, there are different districts made up of students, troublemakers, families, etc. I live across the water from the city center on the island of Amager (pronounced Ama). While some Danes think the people that live over here are what we would call “hicks”, it is actually a peaceful and more spacious area. The exact location of where I live is in Tietgenkollegiet which is an extremely famous building in Cph built by the firm Lundgaard & Tranberg. It is extraordinary and people are constantly taking tours of the building or just wandering in to check out the space. It is a circular building made of mostly glass and copper (like many buildings here) and the main idea is that the common areas (kitchen, movie rooms, etc.) open up into the center of the circle and the personal areas (bedrooms) face outside for privacy. (Tay – you must see this in person. I guess you have to come visit J)

Tietgens

Since arriving, I have already been to several neat places! My friend Andrew and I went running through Frederiksberg Have (Park), which is beautiful. Within the park you can see the elephant exhibit from the zoo, a Chinese teahouse that one of the previous kings deemed necessary and a palace that was the prince’s summer home. I went to the Pride Parade with people from my kitchen and my buddy from CBS. Although we missed the actual parade, we saw lots of detailed and hand crafted outfits around the main square. My buddy and I also stayed to hear some Danish bands play including the winner of Popstar (Idol) and a group I really liked, Rasmus Walther. I’ve checked out the daisy jewelry at Georg Jensen’s factory outlet so I can be Aditi’s twin and been to the famous, colorful waterfront. Nyhavn was a canal dug by Swedish prisoners and was notorious to incoming sailors for its prostitution.

Pride Parade with Nick, Marie and Thore

Palace in Frederiksberg Have

Besides exploring the city and getting acquainted, the most exciting news is that I bought a bicycle!! Everyone, and I mean everyone, rides a bike around the city. Bikes have the right of way and cars actually pay attention to them. It’s amazing. It has been keeping me busy considering going anywhere automatically takes an extra 15 minutes, but it is worth it! Biking is so exciting!

Lots of bikes

The Richards Group

This summer I had the lovely opportunity to intern at The Richards Group. If you’re in the advertising industry, you know them. If you’re anyone else, you know their clients. Patrón, Bridgestone, Ram Trucks, Chick-fil-a, Summer’s Eve, The Home Depot, and the team I was on, Fruit of the Loom (to name a very, very few).

The best part about interning with the brand management team is being able to work so closely with every other division of the agency. My team was also integrated, meaning they worked closely with both traditional and digital advertising which was great exposure. I went to meetings with creative directors, public relations, and digital production. Through these types of experiences I gained such a better understanding of how all departments work together and the important role that brand managers play in regards to timing, strategy, and pretty much everything. I prepared materials for focus groups, collected and cataloged products for video shoots, and was fortunate enough to work directly with various publications regarding merchandising opportunities. I attended a print shoot for a new ad campaign and saw all of the steps that go into making a new commercial. We also went to seminars each week and heard from people with different roles within the company, complete with a creative poetry session about female products.

Although I learned way more than I could have even thought, the most rewarding part of the summer was how much fun I had doing it. Stan Richards ends every speech with “let’s go have fun”. It is also the first thing you see on the website, what people reference in meetings, what clients expect and truly how the entire company operates. Whenever people ask me about my summer internship, literally the first thing I say is, “it was so much fun!” because that is really what made it for me. I had the most amazing team of brand managers to work with and a very exciting “pod” as well. The company culture is what defines The Richards Group and makes it such a unique and inspiring place to be a part of. I’m pretty sure I’ll be pressed to find this type of environment anywhere else. 

Corley, Dennis, and I

More of the Fruit team - Mark, Me, Shayna, Crystal, Lindsay

With some of the other interns in Austin - Stephen, Me, Andrea, Joe